Texas Hotel Reservations
Big Texan Steak Ranch
The Big Texan Steak Ranch steakhouse, located southeast of Amarillo was established in 1960, by R.J. "Bob" Lee. Bob was inspired to build the restaurant after moving to the area from Kansas City and not finding a first-class, Texas-style steakhouse.
The restaurant and its towering Cowboy sign, soon became a landmark along Route 66. As early as the 1960s, the restaurant began advertising its free 72oz steak dinner, to anyone that could eat it within one hour. That's four-and-a-half pounds of Texas beef.
Once Interstate 40 replaced Route 66, in the early 1970s, Bob built a new bigger restaurant, along the Interstate. The original Cowboy sign was moved from the original location, to the new restaurant. Travelers along Interstate 40 and north-south routes in the Texas Panhandle, will see the Big Texan Steakhouse billboards, enticing them to a challenge if they're up for it.
While at the restaurant, be sure to browse the gift shop to see the wonderful collection of Route 66 memorabilia, clothing, books, toys and even items made from rattlesnake skins. Stay close to this famous Texas restaurant, as a guest of Best Western hotels and enjoy your time in the Texas Panhandle.
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