Texas Hotel Reservations
Big Texan Steak Ranch
Established in 1960 by R.J. "Bob" Lee, the Big Texan Steak Ranch steakhous is located southeast of Amarillo on Interstate 40. Bob was inspired to build the restaurant after moving to the area from Kansas City and not finding a first-class Texas-style steakhouse.
The restaurant and its towering Cowboy sign, soon became a landmark along Route 66. As early as the 1960s, the restaurant began advertising its free, 72-ounce steak dinner to anyone who could finish it in one hour.
Travelers along I-40 in the Texas Panhandle will see the Big Texan Steakhouse billboards enticing them to the challenge.
While at the restaurant, be sure to browse the Big Texan gift shop to see the wonderful collection of Route 66 memorabilia, clothing, books, and toys.
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